The famous Katz's Deli on Houston St., known for their hot dogs, pastrami, and corned beef. This was drawn on a Saturday; the people you see by the door are at the head of a line that stretched down the block.
A tour guide came by and told this story to his group. The owner had contacted a signmaker to make some signage for the deli. He ordered one that said "Katz's Delicatessen" and one that said "Katz's." The signmaker said, "So, two signs that say 'Katz's Delicatessen.'" Katz replied, "No, one that says 'Katz's Delicatessen,' and one that says 'Katz's.' That's all." And that's what he got.
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